Consulting and Innovation to Articulate Indian Market Requirements into an Awesome Product Specification

Amidst complex sensor and feature technology landscape, we have expertise and experience to help you formulate winning ADAS strategy for India. Design sensors and features to match Regional Accidentology, NCAP goals, Market Requirements and Cost Preferences.

Make well informed customer focused business decisions in structured way. Product planning is the process of articulating market requirements and defining the product's features set. Product planning serves as basis for decisions about price, distribution and promotion. Organization's growth largely revolves around developing market fit products. Planning ADAS products is largely complex due to involvement of complicated technologies, lack of domain expertise and inability to create long term partnerships. We help you select best sensor technologies, design feature specifications according to Regional Accidentology, Market Requirements, NCAP Goals and Cost Preferences. We also provide early simulations to understand how ADAS features can work best with your vehicle.



Here are some of the ways we can help you understand the technology better to design your next ADAS product.

Feature and Sensor Strategy

  • Identify required use cases and develop clear feature priorities
  • Sensor Technology and Specification Development
  • Series production calibration, mounting and diagnostics methodology

Functional Architecture Design

  • Identification of all System Components and Relation between them
  • Decompose and allocate requirements to independent system components
  • Architecture modelling, Interface Design and Electrical Specifications

Market Research

  • User Preference Survey, Awareness Survey Reports
  • Opportunities, Drivers, Challenges, Growth Reports
  • Key Industry Players and SWOT Analysis

Product Portfolio Audits

  • Review Automated Driving readiness for auto components manufacturers
  • Identify opportunities to Value add existing products
  • Prepare medium and long term product improvement plan


  • Introduction to ADAS and Autonomous Driving technology
  • ADAS Product Development Process and Lifecycle
  • Hands on workshops for tools used in Automated Driving

Vendor Management

  • Requirements for DV, PV and PPAP Tests
  • Product Acceptance, Safety and Compliance Audits
  • Gap Analysis and Unbiased technical evaluations

Put your Automated Driving plans in Motion, quickly!

Prior Experience & Capabilities

Some of the sensors and technologies which we have experienced before are listed here, the list is neither comprehensive nor a depiction of full of our capabilities


Vision Sensors

  • Mono and Stereo Vision
  • Driver Monitoring Camera
  • NIR/FIR Night Vision Cameras
  • Surround and Parking Cameras

Radar Sensors

  • 24/77 GHz Front and Corner Radars
  • Multi Hypothesis Radar Trackers
  • Multi-Radar and Radar - Vision Fusion
  • Blind Spot Low Resolution Radars

Collision Avoidance

  • Forward Collision Warning
  • Autonomous Emergency Braking
  • Lane Departure Warning
  • Driver Drowsiness Detection

Cruising Features

  • Adaptive Cruise Control
  • Traffic Jam Assist, Highway Pilot
  • Lane Keep Assist, Lane Change Assist

Requirements Modelling

  • Enterprise Architect UML / SysML
  • IBM Rational Rhapsody Architect
  • PTC Integrity Lifecycle Manager
  • Vector PREEvision, JIRA

System Simulations

  • CarMaker Test Suite Generation
  • Simulink Feature Models
  • Custom Tool Development