How can you reinvent your products ready for budget vehicles?


Penetration of ADAS products should not be limited to few ultra-high segment vehicles. Every driver deserves improved safety and low stress driving experience. And it’s possible to create innovative solutions to match such cost preferences.

India, Driving in Fast Lane!

Automotive industry in India is growing rapidly. With close to 5 million passenger and commercial vehicles produced last year, now India is 4rth largest automotive industry globally. Eventually if these growth rates continue, India may is set to rank third position by 2021. Rapid urbanization, rise in middle class income, huge young population coupled with policy support is driving the momentum.

ADAS penetration in such a huge market is almost negligible. Low penetrations in a wide open market presents tremendous growth opportunities for mass-market entry segment ADAS suppliers.

Win here, win globally – Value Propositions India can bring to your ADAS Products

In many ways emerging markets – India, China, Southeast Asia and Latin America, closely resemble with each other. India precisely portrays the similarities in these cost sensitive – value focused countries.

Automotive industry in all of the emerging markets is growing rapidly and continue to grow on account of younger population. These demographics altogether have very unique infrastructure conditions and traffic behaviour. On top of that, real data captured on highly dense road objects present interesting scenarios which can be used developing Autonomous Driving systems.

“Optimizing your sensors, algorithms and features to work in India, will eventually open up rapidly growing Emerging Markets for your products. “

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